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May 10 2016


Play-Doh - Bridging the Generation GapPlay-Doh - Bridging the Generation Gap

Play Doh
There are few toys which can bridge the generation gap between parents, grandparents, great grandparents and children like Play-Doh can. As it was created in 1956 it has been a bridge for generations of loved ones by providing a crafty entertainment value for folks of all ages. The non-toxic formula is discovered completely by accident whilst its inventors Noah and Joseph McVicken were trying to create wallpaper cleaner and although the exact makeup with the clay-like substance is kept as a trade secret, ingredients include wheat flour, water, salt, coloring and perfume for your good old Play-Doh scent.

Peppa Pig
Although Play-Doh isn't edible it is non-toxic rendering it the perfect choice like a craft choice for youngsters (the recommended age bracket is 3+). Even though it wasn't around within the years of many older generations loved ones it is still a fun favorite toy for older and younger generations alike. The no-tech, crafty toy that spans generations is a favorite for many reasons but primarily its ability to mold to the personality of the baby playing with it! There isn't a thing that can't be completed with Play-Doh and this is never more evident in comparison to a recent Sony Bravia publicity stunts featuring multiple tons of the crafty substance sculpted in to colorful rabbits which congregate into one colorful mass within the city center.

Not only has Hasbro cornered the market using the Play-Doh product but they also have cornered the market with the price of such an in demand toy. To get four full sized pots of "doh"it will cost you a dollar and some change. It really is almost unheard of these days to be able to provide quality entertainment to get a family for less than $ 2 and Hasbro has quite effectively accomplished this with all the brand. To be able to offer entertainment, creativity and family interaction for under two dollars for a family of four (or more if you're able to share) is not only an excellent opportunity for families everywhere to have "cheap" fun but it is also a way for families in lower income brackets to have family fun also. Maintaining a low cost on the product has enabled Hasbro to increase the span of their product. Hasbro hasn't only bridged generational gaps but they have also successfully bridged social gaps between income brackets.

Over the years Play-Doh has invented and reinvented various products including fun-factories, tools and playsets, all of which are updated to meet the expectations of younger generations, as an example the Dora the Explorer Play-Doh play set. Although the times are changing and new themes are now being added in to the products the original product will not be replaced, as Play-Doh is actually a toy which bridges the gap between generations. It is a toy which doesn't require words, it won't require opinions also it certainly doesn't require familiarity with "how to play." Play-Doh is probably the simplest and yet most entertaining toys available.

Don't be the product, buy the product!